In summary: Amador Arts Goals, Web-Mix Marketing Campaign

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                   Web-Mix Marketing Action Campaign and Recommendations for Amador Arts

by Mary Hackworth

 Amador Arts MISSION Statement:

“To Encourage, Support and Promote the Arts in Our Schools and Community.”

As an Internet Marketer, I am impressed with your Website. In review of Amador Arts Website, may I recommend a strategy regarding each of the great goals for success that includes creating measurable objectives for each goal and a strategy for optimization? Once identified, to ensure a successful campaign on Amador Arts Council’s Great Mission and Goals, I recommend using Social Media Marketing as an effective and current approach to accomplish this through E-mail and Social Media.

My recommendations include creating a Campaign connecting AmadorArts.org Website with:

Email, Blog, Facebook and Twitter to your great Website to accelerate the goals.

Get a campaign going, then  get the word out through Email, and Social Media such as

  1. Blogging interesting information about the fundraiser concept, inviting comments and feedback. Blogging has added benefit of it’s own URL for added exposure to community/
  2. Facebook post and Facebook Fan Page to create a buzz about it,  then and share with others.
  3. Twitter to fans to check it out and share it with others to go to Facebook or Blog!

Regarding Goals, example #1: Will one or more programs be developed by a certain time frame? In addition, explaining about what types of programs and for whom? Identify a target group and how these will be measured? Identify this for each of their goals will be important to achieve optimal results. By using specific recommended and proven Internet Marketing strategies your organization can accomplish these goals by increasing traffic to your Website.

A great approach for the Business Marketing Plan and in the case with Amador Arts is in developing a marketing plan and campaign in a fun and creative way which will help to increase the organization’s efforts and potential and your audience in both number and diversity. Amador Arts has many wonderful programs already in place, and getting the word out to a variety of demographics and fans is a great step.

Here’s an example of an idea:

Free Concerts all Summer with T.G.I.F.

Come and join in the fun!

Amadorarts.org for details!

and ….

Why Support the Arts? 

Consider these three reasons:

  • It feels good.  It does good.  It’s time now.
  • It’s  up to ALL OF US to ensure that the arts thrive in our community.

Go to AmadorArts.org

Become a member and Join us!

  • Donate!
  • Buy an “Art Lover Plate”.
     

Then looking at the analytics shows this can be improved even more to help accomplish the mission. In addition, regular monitoring of the analytics is essential to review any opportunities that come up along the way and to show how on or off track the plan is.

Once established, these then need to be monitored regularly or at least use a consolidation tool like Hootsuite that shows all the conversations on every site you subscribe to. There’s more to social media than just posting.

Using social media is a wise choice for success of Amador Arts goals and mission.

I would love to hear from you regarding your feedback and comments.

  References

Miller, M. (2011). The Ultimate Web Marketing Guide. Que Publishing: Pearson Education, Inc.

Amador Arts Web Campaign and Facebook Fan Page and Twitter

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                  Web Marketing Action Campaign and Recommendations for Amador Arts Council

 Amador Arts Website Marketing Plan with Facebook Fan Page and Twitter

A Facebook page is a very good way to keep in touch with your most loyal customers and fans. You can use Amador Arts fan page to announce new fundraisers and promotions, hold contests, and solicit customer opinions. Then, you can also link to your main website from your fan page so customers can find out more information at the source.

Creating a Facebook page is relatively easy. There’s no charge to do so; the only thing you have to spend is your time.You start by going to www. facebook.com/pages/ and then clicking the Create Page button. I see Amador Arts already has one, and keeping it up with regular ;postings and offerings is recommended as a great way to keep everyone updated and interested, i. e. engaged!

Any official representative of your Amador Arts business can create and be assigended to keep things up-to-date on your company’s Facebook page.

To Create a custom URL for your fan page, you have to have 100 fans before Facebook offers this option but It is worth striving for. Then you create a strategy for Cross-marketing with Facebook via your own website or blog. The same goes for Twitter.

When measuring the effectiveness of your social media marketing efforts, you can track hard metrics and softer ones. In terms of hard metrics, you can track page views and unique visitors coming from each social site, as well as subscribers and fans you have on each individual site. Softer metrics measure customer engagement.

Then there’s Twitter. Twitter is not really a social network, so there’s no built-in sense of community. There are, however, lots of conversations. Twitter is what we call a microblogging service. Users post short text messages, called tweets, which are the equivalent of Facebook status updates, except a lot shorter, limited to 140 characters, max.

Marketing with Twitter is all about the tweets. You can set up a Twitter account then start tweeting. As with Facebook marketing, you need to post something new on a fairly regular basis—once or twice a week, or even more often if you have something of value to impart. You gather a group of followers (Twitter’s equivalent of Facebook’s friends), and they receive every tweet you make. It’s how you broadcast your promotional messages.

You can also place ads on Facebook as well. When you create your ad, you specify your daily budget and maximum CPC you’re willing to pay. There’s also a dashboard to help you monitor your ads’ performance.

It is important to monitor the analytics to guide the project/ campaign. These are some free ways to keep track:

Facebook: “PageLever” is a full suite of analytics for Facebook, but what they give you here is a mini version to whet your appetite. This is free and tells you when the best time to post is, what types of posts generated the most engagement, how many (%) fans are you reaching with your posts, and some basic demographics of who your fans are.

Fan Page Insights – you get these automatically from Facebook once you reach 30 fans on your Facebook Page. This is the best way for you to see what is working and what’s not and what the best times to post are such as male/female and age breakdown.

Twitter: Tweetreach – You search for a url, Twitter name, phrase or hashtag and this app tells you how far it went through the social universe. Great for event tracking with specific hashtags or for marketing promotions with specific links (by using Bit.ly or another URL shortening service).

TwitterCounter – Pretty accruately predicts how many Twitter followers you’ll have within a certain time period. Also tells you where you rank, and let’s you compare up to four Twitter handles to see how you stack up against the competition.

Tweetstats  – An oldy but goody that tells you how long a specific Twitter handle has been around, the times of day they do the most tweeting, who they retweet the most, their tweet (word) cloud and their following to follower ratio” (Sestili, T., Social Strand Media, 2012).

Another great free service is http://www.Quintly.com

Quintly is the professional social media benchmarking and analytics solution to track and compare the performance of your social media marketing activities. Whether you are using Facebook, Twitter or both, our tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practice examples.

According to Miller, 2011, “What matters with social media is the quality of your interaction with customers. That’s not something you can measure with numbers. It’s engagement over eyeballs, pure and simple” (p. 8).

What do you think? I would love to hear your comments and feedback.

Reference
Miller, M. (2011). The Ultimate Web Marketing Guide. Que Publishing: Pearson Education, Inc.
Sestili, T. (2012). Social Strand Media: Top ten social media analytics tools. Retrieved 7/23/13 from

Amador Arts Web Campaign and Blogging

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                  Web Marketing Action Campaign and Recommendations for Amador Arts Council

 Amador Arts Web Marketing with Blogging

Every child is an artist. The problem is how to remain an artist once we grow up.

Pablo Picasso

In marketing your business online but don’t have a blog, then you are missing out on a golden opportunity to position yourself as an expert and promote your products and services. Blogging is a great way to share information on topics such as arts in education. Blogging is also a great way to make a personal connection with readers. A Community is formed when those readers comment on the blog posts. A place to promote and advertise.

The more content on your site, the more opportunities there are for search engines to pick it up. Blogging can be a great (and free!) way to generate leads and links into your site. But don’t just be producing content to produce content. Write quality blog posts that will engage the readers. Guest blogging on more established blogs is another way to get more traffic to your own site.

There is Blogger from Google and WordPress.com blogs and are free. There are some paid upgrades available but they are entirely optional (and very reasonably priced). That is WordPress.org. That is an option to get your own domain name. If you want to go that route, there is a great blog on advantages and disadvantages: http://www.epreneur.tv/blogger-v-wordpress-the-best-blog-platform/

This can direct customers to the Website. It will be good to track and improve the rankings and pageviews to ensure as many viewers see it as possible. Using Google Analytics is a great tool and very useful. It tracks:

■ Pageviews by tracking over time to see if your traffic is increasing or decreasing.

■ Unique visitors which will track over time, also any comments left.

■ Session duration which tells you whether visitors are fully reading an article or getting turned off before they get to the end.

■ Traffic sources which is a metric to determine where your blog traffic is coming from

Tracking how many readers subscribe to your blog, and how many click through to links.

What do you think? I would love to hear your comments.

References

Amador Arts. (2013). Retrieved 7/12/13/ from amadorarts.org

WordPress.com.  (n. d.). Introduction to WordPress. Retrieved 7/22/13 from http://en.support.wordpress.com/introduction/

Zaman, T. (2013). Blogger vs. WordPress: Which is the best platform for your blog?. Retrieved 7/22/13 from http://www.epreneur.tv/blogger-v-wordpress-the-best-blog-platform/

Amador Arts Goals, Marketing and Budget

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                  Web-Mix Marketing Action Campaign and Recommendations for Amador Arts

As a successful non-profit organization, allocating the budget is vital and can help to develop the home base, outbound communication and two-way communication with your customers allowing you to create an online presence and interact with your customers. By developing a marketing mix and establishing a budget as a critical aspect of your planning, Amador Arts Council can accomplish the Mission ~ Goals ~ Measurable Objectives.

 For local business, one suggested budget:
2% of budget towards local visibility: a quick and easy way to get your business listed in local directories such as Google Maps and Yahoo! Local;
34% SEO: Search Engine Optimization boosts traffic to your online store to increase sales by making your products more visible to customers using search engines;
31% towards Pay Per Click (PPC): an online form of advertising that involves creating and placing ads on search engine results pages. Potential customers see your ad when they type a word or phrase related to your business into a search engine like Google.
10% E-Mail marketing: one of the most powerful marketing tools available for developing relationships with your customers.
23% Online “PR” (Press Releases): E-mail,  Blog, Facebook Fan Page/ Twitter. Internet promotion that compliment your search engine marketing efforts and a great way to generate buzz for your products and services and drive more traffic to your Website.

____________

100% Total Marketing Budget

Reference

Forbes.com. (2012). 7 Tips for online marketing on a tight budget. Retrieved 7/12/13 from http://tinyurl.com/cx7xyb8

Network Solutions. (2013). Get serious about online marketing. Retrieved 7/12/13 from http://tinyurl.com/c8u27sm

Amador Arts Web Campaign and E-mail

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                  Web Marketing Action Campaign and Recommendations for Amador Arts Council

 Amador Arts Website Marketing Plan with E-mail

Starting with an analysis of goals and according to Miller (2011) “The Situational Analysis section of your plan presents a snapshot of where things stand as the plan is conceived. It sets a baseline against which future action is both dictated and measured. It is very important to understand that a marketing plan serves two purposes. First, it helps you gain approval for your marketing activities. Second, it serves as a roadmap, a set of instructions that guide you and your staff in the coming months (Miller, 2011).

Amador Arts Website is a great start, as all the components are represented.  Using Search Engine Optimization (SEO), Keywords and content will be very effective.

E-mail marketing can be very effective with up to 98% of all e-mail messages being delivered, 23% are actually opened and up to 6% have a click-through rate. It’s a good form of direct marketing, focusing on customer retention, is inexpensive and trackable.

For a successful Strategy and Plan. E-mail Marketing such as Constant Contact or MailChimp and  Facebook will strengthen and promote the website even further by connecting the two sources together through links and posts. Using Google Analytics to track the website and make sure the content stays fresh on each page. We can also use Google Analytics to track where people are originating from.

Mailchimp is forever free, as they advertise: “If you have fewer than 2,000 subscribers, you can send up to 12,000 emails per month absolutely free. There’s no expiring trial, contract, or credit card required” (Mailchimp, 2013).

Keep Email etiquette in mind. Serve the individual: Honor their unique preferences with regard to communication, content, frequency and channels; deliver them timely, relevant content that improves their lives; remember that your subscribers come first. Respect their preferences and deliver them meaningful content.

To follow  CAN-SPAM’s main requirements: There are seven…”Don’t use false or misleading header information; don’t use deceptive subject lines; identify the message as an ad; tell recipients where you’re located; tell recipients how to opt out of receiving future email from you; honor opt-out requests promptly; monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible” (Bureau for Consumer Protection (BCP, 2009).

What do you think? I would love to hear your ideas and comments.

References

Comm100: 100% Communication, 100% Success. (2013). Best Practices: Sales Conversion Emails. Retrieved 6/28/13 from http://emailmarketing.comm100.com/email-marketing-ebook/sales-conversion.aspx

Federal Trade Commission. (2012). Protecting America’s Consumers. Retrieved 7/12/13 from http://www.ftc.gov/bcp/

Miller, M. (2011). The Ultimate Web Marketing Guide. Que Publishing: Pearson Education, Inc.

Amador Arts Goals and Web-Mix Marketing Campaign

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                  Web-Mix Marketing Action Campaign and Recommendations for Amador Arts

 Amador Arts MISSION Statement:

“To Encourage, Support and Promote the Arts in Our Schools and Community.”

In reviewing Amador Arts Great Goals:

Goal #1: Develop programs which are opportunities for all citizens to experience the arts

Goal #2: Increase visibility of AmadorArts and promote the value of the arts

Goal #3: Operate under sound management and be financially solvent

Goal #4: Network with others to provide mutual services and information that relate to the arts

Goal #5: Create an indoor Performing Arts Center that could double as a multi-purpose Community Resource Center

In order to accomplish these great goals, choosing a measurable objective for each can accelerate success. From there using a Web mix Marketing Campaign designed specifically around these would be recommended.

Recommendations include having a timeline and something to measure the reaching of goals, for each goal, such as by how much?  In addition, it is important to develop a 1-3 year Action Statement, to see movement toward the goal. Then after completion, evaluation can help develop a 3-5 year plan. You can begin this by developing a “S.M.A.R.T.” Plan to help get the goal accomplished and guide the progress to stay on track. This acronym relates to:

Specific: How to get from big picture to small. Identify a specific objective. Identify specific achievements or steps and obstacles for each goal.

Measurable: How much? For example, Goal #2: Increase visibility of Amador Arts and promote the value of the arts. By how much? 10%? Create a tracking system to monitor the success of each goal.

Actionable: Verb, such as Increase. In example #2, this is already in place! Have a system in place for tracking each goal before you take action. Include measures, dates and the name of the person or group who is responsible for each goal.

Responsible: Who will do this? Identifying who is most qualified and will be responsible to accomplish this. Assign responsibility for each goal. Assign each goal to a specific department or specific staff members who will then take ownership of the goal and be responsible for its success.

Timebound: To accomplish success, measurements within a period of time will help direct any changes or adjustments that need to be made. Identify the key performance indicators you will use to track the progress of your goal.

Making these additions to all stated great goals will be an advantage and a strength and will set the stage for the marketing campaign.

I would love to hear from you regarding this. What do you think?

References

Miller, M. (2011). The Ultimate Web Marketing Guide. Que Publishing: Pearson Education, Inc.

M3 Planning. (2012). My strategic Plan: Define your goals, accomplish more. Retrieved 7/21/13 from http://mystrategicplan.com/resources/define-your-goals-accomplish-more/

Virtualstrategist. (2008). How to set smart goals. Retrieved 7/22/13 from http://www.youtube.com/watch?v=uThBb3kGf4k&list=PLF47BA7BC6BDA46B1

Arts and Education Analytics

Why Support the Arts? 

Consider these three reasons:

  • It feels good.  It does good.  It’s time now.
  • It’s  up to ALL OF US to ensure that the arts thrive in our community.

Go to AmadorArts.org

Become a member and Join us!

  • Donate!
  • Buy an “Art Lover Plate”.

Every child is an artist. The problem is how to remain an artist once we grow up.

Pablo Picasso

Blogging is a great way to share information on topics such as arts in education.

It will be good to track and improve the rankings and pageviews to ensure as many viewers see it as possible.

Using Google Analytics is a great tool and very useful. It tracks:

■ Pageviews by tracking over time to see if your traffic is increasing or decreasing.

■ Unique visitors which will track over time, also any comments left.

■ Session duration which tells you whether visitors are fully reading an article or getting turned off before they get to the end.

■ Traffic sources which is a metric to determine where your blog traffic is coming from

Tracking how many readers subscribe to my blog, and how many click through to links.

Miller, M. (2011). The Ultimate Web Marketing Guide. Que Publishing: Pearson Education, Inc.