Web Marketing Action Campaign and Recommendations for Amador Arts Council
Amador Arts Website Marketing Plan with E-mail
Starting with an analysis of goals and according to Miller (2011) “The Situational Analysis section of your plan presents a snapshot of where things stand as the plan is conceived. It sets a baseline against which future action is both dictated and measured. It is very important to understand that a marketing plan serves two purposes. First, it helps you gain approval for your marketing activities. Second, it serves as a roadmap, a set of instructions that guide you and your staff in the coming months (Miller, 2011).
Amador Arts Website is a great start, as all the components are represented. Using Search Engine Optimization (SEO), Keywords and content will be very effective.
E-mail marketing can be very effective with up to 98% of all e-mail messages being delivered, 23% are actually opened and up to 6% have a click-through rate. It’s a good form of direct marketing, focusing on customer retention, is inexpensive and trackable.
For a successful Strategy and Plan. E-mail Marketing such as Constant Contact or MailChimp and Facebook will strengthen and promote the website even further by connecting the two sources together through links and posts. Using Google Analytics to track the website and make sure the content stays fresh on each page. We can also use Google Analytics to track where people are originating from.
Mailchimp is forever free, as they advertise: “If you have fewer than 2,000 subscribers, you can send up to 12,000 emails per month absolutely free. There’s no expiring trial, contract, or credit card required” (Mailchimp, 2013).
Keep Email etiquette in mind. Serve the individual: Honor their unique preferences with regard to communication, content, frequency and channels; deliver them timely, relevant content that improves their lives; remember that your subscribers come first. Respect their preferences and deliver them meaningful content.
To follow CAN-SPAM’s main requirements: There are seven…”Don’t use false or misleading header information; don’t use deceptive subject lines; identify the message as an ad; tell recipients where you’re located; tell recipients how to opt out of receiving future email from you; honor opt-out requests promptly; monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible” (Bureau for Consumer Protection (BCP, 2009).
What do you think? I would love to hear your ideas and comments.
Comm100: 100% Communication, 100% Success. (2013). Best Practices: Sales Conversion Emails. Retrieved 6/28/13 from http://emailmarketing.comm100.com/email-marketing-ebook/sales-conversion.aspx
Federal Trade Commission. (2012). Protecting America’s Consumers. Retrieved 7/12/13 from http://www.ftc.gov/bcp/
Miller, M. (2011). The Ultimate Web Marketing Guide. Que Publishing: Pearson Education, Inc.