Web-Mix Marketing Action Campaign and Recommendations for Amador Arts
As a successful non-profit organization, allocating the budget is vital and can help to develop the home base, outbound communication and two-way communication with your customers allowing you to create an online presence and interact with your customers. By developing a marketing mix and establishing a budget as a critical aspect of your planning, Amador Arts Council can accomplish the Mission ~ Goals ~ Measurable Objectives.
For local business, one suggested budget:
2% of budget towards local visibility: a quick and easy way to get your business listed in local directories such as Google Maps and Yahoo! Local;
34% SEO: Search Engine Optimization boosts traffic to your online store to increase sales by making your products more visible to customers using search engines;
31% towards Pay Per Click (PPC): an online form of advertising that involves creating and placing ads on search engine results pages. Potential customers see your ad when they type a word or phrase related to your business into a search engine like Google.
10% E-Mail marketing: one of the most powerful marketing tools available for developing relationships with your customers.
23% Online “PR” (Press Releases): E-mail, Blog, Facebook Fan Page/ Twitter. Internet promotion that compliment your search engine marketing efforts and a great way to generate buzz for your products and services and drive more traffic to your Website.
100% Total Marketing Budget
Forbes.com. (2012). 7 Tips for online marketing on a tight budget. Retrieved 7/12/13 from http://tinyurl.com/cx7xyb8
Network Solutions. (2013). Get serious about online marketing. Retrieved 7/12/13 from http://tinyurl.com/c8u27sm