Amador Arts Goals, Marketing and Budget


                  Web-Mix Marketing Action Campaign and Recommendations for Amador Arts

As a successful non-profit organization, allocating the budget is vital and can help to develop the home base, outbound communication and two-way communication with your customers allowing you to create an online presence and interact with your customers. By developing a marketing mix and establishing a budget as a critical aspect of your planning, Amador Arts Council can accomplish the Mission ~ Goals ~ Measurable Objectives.

 For local business, one suggested budget:
2% of budget towards local visibility: a quick and easy way to get your business listed in local directories such as Google Maps and Yahoo! Local;
34% SEO: Search Engine Optimization boosts traffic to your online store to increase sales by making your products more visible to customers using search engines;
31% towards Pay Per Click (PPC): an online form of advertising that involves creating and placing ads on search engine results pages. Potential customers see your ad when they type a word or phrase related to your business into a search engine like Google.
10% E-Mail marketing: one of the most powerful marketing tools available for developing relationships with your customers.
23% Online “PR” (Press Releases): E-mail,  Blog, Facebook Fan Page/ Twitter. Internet promotion that compliment your search engine marketing efforts and a great way to generate buzz for your products and services and drive more traffic to your Website.


100% Total Marketing Budget

Reference (2012). 7 Tips for online marketing on a tight budget. Retrieved 7/12/13 from

Network Solutions. (2013). Get serious about online marketing. Retrieved 7/12/13 from

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s