Web Marketing Action Campaign and Recommendations for Amador Arts Council
Amador Arts Web Marketing with Blogging
In marketing your business online but don’t have a blog, then you are missing out on a golden opportunity to position yourself as an expert and promote your products and services. Blogging is a great way to share information on topics such as arts in education. Blogging is also a great way to make a personal connection with readers. A Community is formed when those readers comment on the blog posts. A place to promote and advertise.
The more content on your site, the more opportunities there are for search engines to pick it up. Blogging can be a great (and free!) way to generate leads and links into your site. But don’t just be producing content to produce content. Write quality blog posts that will engage the readers. Guest blogging on more established blogs is another way to get more traffic to your own site.
There is Blogger from Google and WordPress.com blogs and are free. There are some paid upgrades available but they are entirely optional (and very reasonably priced). That is WordPress.org. That is an option to get your own domain name. If you want to go that route, there is a great blog on advantages and disadvantages: http://www.epreneur.tv/blogger-v-wordpress-the-best-blog-platform/
This can direct customers to the Website. It will be good to track and improve the rankings and pageviews to ensure as many viewers see it as possible. Using Google Analytics is a great tool and very useful. It tracks:
■ Pageviews by tracking over time to see if your traffic is increasing or decreasing.
■ Unique visitors which will track over time, also any comments left.
■ Session duration which tells you whether visitors are fully reading an article or getting turned off before they get to the end.
■ Traffic sources which is a metric to determine where your blog traffic is coming from
Tracking how many readers subscribe to your blog, and how many click through to links.
What do you think? I would love to hear your comments.
Amador Arts. (2013). Retrieved 7/12/13/ from amadorarts.org
WordPress.com. (n. d.). Introduction to WordPress. Retrieved 7/22/13 from http://en.support.wordpress.com/introduction/
Zaman, T. (2013). Blogger vs. WordPress: Which is the best platform for your blog?. Retrieved 7/22/13 from http://www.epreneur.tv/blogger-v-wordpress-the-best-blog-platform/